Membership | Laurel

Associated benefits

Building a strong network between members and other stakeholders.

Access to a network of excellent brands

Exchange of ideas and sharing of best practices among industry leaders.

Exclusive networking events

Private meetings with investors, strategic partners and opinion leaders.

Collaboration on joint projects

Opportunity to create campaigns and initiatives with other associated brands.

Shared communication platforms

Promotion of brands on the association's website, newsletters and social networks.

Access to information, tools and capacity development.

Access to market studies and trends

Exclusive reports on the sector of excellence and its global dynamics.

Workshops and specialized training

Programs focused on innovation, sustainability and digital transformation.

Practical guides and standards

Materials that guide members on topics such as good practices, international trade and sustainability.

Strategic consulting

Support for specific brand challenges, such as entering new markets.

Defense of interests and strategic promotion of the sector with external entities.

Advocacy before government entities

Influence policies favorable to brands of excellence.

Defense of sectoral interests

Protect intellectual property rights and regulate important issues such as sustainability and international trade.

Promotion at international fairs and events

Institutional representation of the group of brands in strategic markets.

Intermediation with global institutions

Establish public-private partnerships for innovation and development.

Increased awareness and strengthening the perception of excellence

Institutional campaigns in the sector

Promotion of excellence as a cultural and economic value.

Dissemination through association media

Inclusion in institutional communications, such as newsletters and blogs.

Support for digital presence

Directing traffic to the websites and social networks of associated brands.

Collective branding initiatives

Creation of a seal of excellence associated with the association.

Members' Commitment

At Laurel, we welcome brands that share our vision of excellence and innovation.

Being a member means being part of a community that values prestige, collaboration and commitment to the highest standards.

The membership process is rigorous, culminating in unanimous approval by the board, ensuring that each member reflects the values and mission of our association.

Associative Spirit

Our associates are protagonists in building an active and collaborative community, understanding that strength lies in unity.

Collaboration

We value associates who foster partnerships and collaborations with one another, creating mutual opportunities and strengthening the Laurel network.

Proactive Attitude

It is not enough to belong; it is essential to contribute, participate in events and get involved in joint projects that benefit the entire community.

Teamwork

By working together, we achieve greater goals. We encourage the sharing of knowledge, contacts and resources.

Sustainability

We are committed to ethical and sustainable practices, promoting a positive impact on the sector and society.

Respect for Diversity

We value diversity of ideas, areas of expertise and experiences, recognizing that each member has something unique to offer.

Excellence and Innovation

Laurel is driven by the constant pursuit of excellence, encouraging associates to innovate and reach new heights in their projects.

Collective Interest First

We prioritize collective well-being and success over individual interests, creating an environment where everyone can thrive.

Dedication and Persistence

We expect dedicated associates who are committed to Laurel's values, recognizing that success requires effort and continuity.

Sharing Benefits and Success

We believe that the achievements of one member can inspire and benefit everyone, strengthening the association as a whole.

Membership application