The Renova brand was founded in 1818, near the source of the Almonda River, in Torres Novas. The same place that is still proudly considered the epicentre of much of its creative and production process. Over many generations, Renova has created simple, high-quality products that have become iconic and captured the imagination of the Portuguese…

In the 90s, the brand promoted the successive launch of new, more complex and personalized items, with black toilet paper and all colors standing out, which were the origin of the birth of a new luxury category: luxury tissue.

All these changes were wrapped up in a disruptive marketing strategy where Renova did not conform to the classic, embarrassed script of its product category, assuming them as cosmetic items, designed for the pleasure, well-being, skin and body of each citizen; with their unique demands and complex emotions. For this reason, it dispensed with innocent exercises on utility and attribute, replacing them with complex, erotic and seductive narratives, created in close collaboration with different artists: Jonvelle (1995), Peter Lindberg (1998), Pedro Cláudio (2002), François Rousseau (2003), Jackie Nickerson (2007)… among many others. A series of advertising works crystallized in art pieces that evolved into a collection with a regular program of commissions and that encompasses disciplines such as photography, ready-made art, furniture, architecture, dance, music and jewelry.

Renova revisits its centuries-old tradition and its products every day, reconfiguring them and creating new ones to make possible the choice that fulfills and belongs to the place of each citizen's unique desire, their identity, pleasure and well-being.