Laurel is an association that promotes Portuguese brands of excellence, creating bridges between them and international markets. Focused on promoting national know-how, it highlights the authenticity, innovation and sustainability that define Portuguese luxury. Through strategic initiatives, exclusive events and global partnerships, Laurel promotes the visibility of brands and affirms Portuguese identity as a synonym for excellence. In a world that values products with stories and identity, Laurel assumes the role of narrator of Portuguese cultural and artistic wealth.